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Have you ever wondered how news agencies decide what stories their journalists cover? To produce in-demand content, it is crucial for any news agency to allocate journalists to stories and topics that are of most interest to its readers. However, it’s not an easy task to grasp where readers’ interests lie now, let alone predict where readers’ interests will lie in the future.

In Columbia Business School’s “Analytics in Action class, we (a team of three MBA students and two engineering students) collaborated with The Associated Press (“AP”) to tackle this immense and fundamental challenge for news agencies by putting…

Zihui Zhou

MSOR student at Columbia University

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